Healthcare Copywriting that Builds Trust and Inspires Action
The dynamics of healthcare marketing are changing. Even before 2020, it was clear that technology was taking over how people consume healthcare information and make health-related decisions. If the shift toward digital solutions has left you unclear about what your content needs to say and how it should be said, you’re not alone.
You need a partner who can help you connect with your audience and create new opportunities for growth.
Whether you’re trying to reach healthcare administrators, medical staff, or patients, you need a healthcare copywriter who knows them and speaks their language. I’ve spent 20+ years in medical practice management and public health, and have seen the good, the bad, and the ugly. I’ve managed scores of busy healthcare providers and faced thousands of concerned patients. I understand their concerns, their fears, what keeps them up at night.
What I’ve learned most is that no matter who you’re talking (or writing) to, they want to know that you care and that you respect them. That’s what builds trust and that’s my approach to writing.
My passion is helping you achieve your healthcare marketing goals through clear, honest, and engaging content. And knowing that, at the end of the day, what we do together will make people healthier.
How I can help you
Is your website getting the kind of traffic you need?
Cut through the noise and attract prospects by optimizing your website’s content and design.
Are your content marketing efforts generating leads?
Attract and nurture prospects with lead generation strategies that deliver the right content at the right time.
Is your audience fully engaged in your product or service?
Expand and nurture your relationship with your audience with content that educates and connects.
Why choose me as your healthcare copywriter?
You need a partner who understands the digital landscape
Someone who can identify and create opportunities for growth
A professional who speaks “healthcare” and knows the system
A skilled writer who cares for and respects her audience
“Inga was an absolute pleasure to work with and her expertise in the subject matter was stellar! She completed the project in a timely manner and communicated her progress regularly. I highly recommend Inga! She’s a gem!”
– Teri Gaberman, Berni & Murcer – Friends for Life
“Inga has been so wonderful to work with. She is a true professional, with an abundance of knowledge. We enjoyed working with Inga so much that we have asked her to work on another project with us.”
– Breeani Sumera-Lee, Hawai’i Rise Foundation
You’ll love working with me if:
You expect only the highest level of professionalism
You appreciate adaptability and flexibility
You think open communication and clear expectations are never optional
You believe in providing open and honest feedback
You need a writer who can simplify complex topics for any audience
You want a partner who can add value to your marketing messages through research and independent thought
Latest backstory blog posts
- Using Digital Storytelling to Make Your Healthcare Brand Stand Out
How do healthcare brands figuratively freeze their hair to stand out? Find out with these examples of digital storytelling. - Healthcare Marketing in 2021: How to Reach the Post-2020 Patient
Patients and their expectations have changed. Healthcare marketers need to meet these post-2020 patients where they are at. - The Non-Profit Inferiority Complex: A Marketing Perspective
Non-profits should be using digital messaging to clearly state what they do, who they do it for, and why they are awesome. - 6 Big Reasons Why Every Doctor Should Blog
Health care providers can build patient trust and loyalty through a well written and engaging blog.
